Activation reaches out to 250 locations across 8 states

As an extension of its philosophy of ‘Naam Bante Hain Risk Se’, Mountain Dew’s ultimate biking saga ‘Day of Dares’ saw a grand culmination in Udaipur today. One of the biggest consumer activation undertaken by any beverage brand, the Udaipur edition of the stunt-biking extravaganza saw a great consumer response.

Day of Dares is not just an activation, but an experience to bring consumers closer to the brand ideology by immersing them in an electrifying and an adrenaline-pumping roadshow and creating a memorable experience.

Mountain Dew Days of Dares has been designed to give bike-stunt enthusiasts an opportunity to witness high-adrenaline and breathtaking performances by professional stunt bikers. Mountain Dew’s team of professional extreme bikers showcased their expertise and spectacular performances for the people of Udaipur.

The event showcased some of the country’s finest bike stunt riders and BMX athletes in a never seen before Pop-Out “Ring Of Dares” – where two trucks pop out to be one big Ring. This year Mountain Dew Days of Dares is travelling to 250 locations in India covering the states of Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Delhi, Madhya Pradesh and Rajasthan.

Speaking about the campaign, Nitin Bhandari, Associate Director Brand Marketing- Mountain Dew, PepsiCo India said “The name ‘Day of Dares’ carries the essence of India’s love for stunt-biking and also sums up the life of every risk-taker. These events truly embody the brand’s philosophy and let our target consumers enjoy thrilling and exciting stunt-biking roadshow. The great turn-out at the Udaipur edition has been extremely encouraging. We hope to scale-up the activation as we go ahead and reach out to as many consumers as we can.”

After a showcase of amazing talent by professional riders and athletes, fans were invited to participate in Day of Dare to overcome their inner fears by looking at risk as an opportunity of adventure and to win some incredible prizes.