Udaipur's exclusive Dabu printing material SALE is happening this week. The sale, which has a range of unique Dabu and Indigo range of garments, will go Live at 10AM on 15 January and will be open till 20 January. Aavaran is holding this sale at 89/A, 80 Ft Road, Shyam Nagar, Chitrakoot Nagar in Udaipur. The 5 day event will also have recreational activities at the venue, alongwith a Live Food counter by Banyan Roots.
Aavaran is a journey started to uphold rural indigenous communities and preserve their traditional craft...Aavaran, based out of Udaipur Rajasthan known for its contemporized (Dabu) Mud resist hand block prints. Aavarans attempt is to evolve the traditional 'Dabu' mud resist technique of printing, specifically the indigo dyed 'phentiya' print which is a staple of Mewar Region while consistently innovating on design and quality.
The journey for Aavaran began in 2008 from a small rented space in Udaipur and their project " The Akola Block Printing Project under Ministry of Textiles - Government of India was taken up in 2009. This was followed by a coordinated marketing plan by Dastakar in 2011 and in 2012 Aavaran attained the CRAFTMARK membership, which helped them collaborate with FABINDIA.
Aavaran launched its first exclusive store in Udaipur in 2012 and a year later collaborated with Vedanta CSR under project Sakhi Zero Waste and Women Empowerment. In 2015, Aavaran opened their new workspace in Chitrakoot Nagar and in in 2016, they expanded beyond Udaipur, with a exclusive store in Jaipur. In 2017, after taking membership of EPCH and UCCI, Aavaran launched their first collection, Ayurvastra, garments range in organic colours.
Style, minimalism and comfort describes their range of hand dyed and hand block printed garments, home furnishings and accessories. A range of traditional yet contemporary printed garments made out of fine fabrics, rich printed sarees, stoles and duppatas is the identity of Aavaran.
Aavaran aims to promote and evolve traditional crafts while economically empowering low income crafts people and other stakeholders in the value chain. Aavaran attempt to enablerural, indigenous artisan communities become economically self reliable as well as ensure the sustainability of traditional craft techniques and skills that they practice. Aavaran provides a great opportunity for the crafts people to pursue and connect to their own hidden skills.