A technical seminar was organized on the topic of ‘The Brand Called You’ at Aravali Institute of Technical Studies. The chief orator was Devendra Singh-Joint Director of Velcom India LTD.

Devendra Singh explained various management terms to students like branding and product marketing, brand positioning, commodity, personal branding and 4M approach. He also told that to make a product successful, quality branding plays a very crucial role.

He also shed light on the need of technical application and human resources.