IFW Training Academy organized a two and a half hour workshop session on – Facebook Marketing for Business. Session was taken by Karan Garg and Bharat S. Chauhan from IFW Training Academy.

The workshop was attended by IT Managers and representatives from different companies of Udaipur like Geetanjali University, Tara Sansthan, Murdia Group of Companies, Arth Diagnostics, Medicenter Lab, Aravali Resorts etc.

The aim of the Workshop was to explain the audience about planning strategies and campaigns on Facebook. Detailed knowledge was given on creation of Facebook Business Pages, managing the posts and activities on it, creation of “Call for Action” content and creatives.

Many successful case studies of Indian companies on Facebook like Garbage Bin, Tata Do Co Mo, Gillette India, Yatra.com etc. were discussed. All the latest trends on Facebook related to Business promotion were explained to the participants online with real examples.

In a unique activity all the participants were given chance to plan creative content for there respective companies and brain storming session was conducted on it will discussion and suggestions from other participants. By this the participants got chance to learn how to create a successful marketing campaign for their brands/companies.

Management of Paid Promotions on Facebook with the use of Facebook Adverts was the major highlight of the workshop. This included configuration of payment methods and managing the PPC (Pay Per Click) process of Facebook. Also, it was explained how the Facebook Insights can help them monitor regularly the budget expenditure and reach of the campaigns.

All participants were given participation certificates along with resource material containing useful information on Facebook. From IFW Training Academy Pankaj Jain and Vivek Jain coordinated the registrations and management of the workshop.