As promised, though with a slight delay to keep your curiosity rising, we bring the second episode of the Hidden Treasures curtain raiser.  Come April 13 and you will be getting to see the exhibitors displaying their work at the Hidden Treasures Fashion and Art Exhibition at Hotel Lakend in Udaipur.

Today, we would like to talk about exhibitors in the Casual Wear and Sustainable Clothing segment.  Hidden Treasures has promised a show like never before and we are sure, that with the kind of exhibitors they have lined up, it will be a promise fulfilled.

So, let the print monologue begin…

Butterfly Story – Booth #5

Specializing in women apparel, the Jaipur based Butterfly Story brand by Rekha Shekhawat is all about elegance being sophisticated. Committed to give you an astounding experience, the brand is all about giving a mesmerizing experience with a range of designs presenting a delightful experience.  Making you believe in elegance as an art.  Their spring collection has a range of customized summer dresses, kurtas and dupattas in Cotton, Muslin, Organza, Block Prints, Gottapatti and Swarovski.

BBG Royals – Booth # L5

This Ahmedabad based designer house specializes in Sarees, Stoles and Scarves and you can get the choicest collections to chose from.  Redefining the true Memsaheb splendor, the designer sarees are truly elegant.

Kamaltaas – Booth #L7

Jaipur based Kamaltaas by Radhika Jalan promises are fine collection of minimalistic fashion women wear.  Bringing you contemporary women wear in the finest of cottons, khadi, linen, mal and chanderi.  Kamaltaas range of products comprise of tops, kurtas, tunics, bottom wear, sarees and dupattas.

Milk Design Shop – Booth #6

Specialist designer for Indian Anarkalis, Milk Design Shop has evolved as a customized design shop. Housed in an old colonial bungalow in the industrial town of Sambalpur, Milk Design Shop has tailors working amidst the soft hum of music alongside the Mahanadi river. Hours go by a women tag the buttons, colors mix, fabrics play and stories are made up – what results is delicate Indian anarkalis in the form of subtle Anarkali Suits, Achkans, Salwar Kameez and Tunics.  Rang, Siyaah, Suta, Zari, Padma, Bhoomi is what their work is all about.

Sola Jaipur – Booth #16

Traditional designs’, being woven in novel and unique ways, is the USP of Sola Jaipur. Proud of their collection of fine Indian clothing, one of their specialist collections is the “Gulaab”, inspired from the richness of colors the flower inherent, the garden-fresh look defined the fineness of silk chanderi fabric embellished by Gota patti and Dori handwork.

Amoda Fragrance of India – Booth #1

Handcrafted luxury products inspired by master craftsmen of India has become the source of inspiration for the people of Amoda Fragrance, from Ahmedabad.  Their designs are a fusion of art and craft inspired from the depths of the heart.

AlterEgo – Booth #L9

AlterEgo, the Vadodra based fashion house specializing in sustainable clothing is a journey taken across the Make in India highway. Alter Ego designs hip, edgy apparel using hand-woven fabric and traditional embroideries.

Ekmit –Booth #4

Ekmit sustainable clothing brand is the brain child of Deepak and Riya.  Introducing the original #Bawaaras, Riya and Deepak, the designers behind Ekmit. For them creativity comes from surroundings, the little things and the happy people they work with! They use age old techniques to create contemporary fashion and ensure that a story is weaved in everything they create. Talk to them about style, ideas and everything innovative.

Forty Red Bangles – Booth #26

Red Bangles is the signature of the newly married Indian bride and this is where the journey of Forty Red Bangles commenced.  Simple, Stylish and Sustainable…the theme behind Forty Red Bangles, a socially conscious lifestyle design house that married the concept of sustainability and design.  FRB specializes in women wear, kids wear, accessories and home décor.

Watch out for the Hidden Treasures episodes across the next few days as we make your journey to the Hidden Treasures exhibition more informed and fulfilling.  In Episode 3 we will showcase DESIGN & COUTURE.