Following the phenomenal success of Chef It Up Season 1, renowned chef and culinary sensation, Sanjyot Keer, is thrilled to announce the highly anticipated Chef It Up Season 2. This season, Chef Sanjyot Keer is teaming up with his talented celebrity and creator friends, including Jemimah Rodrigues, Karishma Tanna, Yashraj Mukhate, and Tanmay Bhat, to deliver an exhilarating cooking challenge like never before in partnership with India’s leading online supermarket, BigBasket’s bbnow.
Chef It Up Season 2 promises an engaging and entertaining twist as the guests take on the challenge to recreate one of the most popular dishes from Chef’s enterprise ‘Your Food Lab.’ While Chef Sanjyot cooks the same dish alongside them, the guests will not be able to see him. Their task is to follow Chef Sanjyot’s instructions verbally and showcase their culinary prowess to see if they can truly ‘Chef It Up?’.
The first season of Chef It Up received widespread acclaim for its innovative format and delectable dishes. With the new season, he aims to take the excitement to new heights with the participation of the unique guest lineup. Each episode will present a unique cooking challenge that will put their skills and creativity to the test, creating a delightful experience for both the contestants and the audience.
“I am incredibly excited to collaborate with Tanmay, Jemimah, Karishma and of course, Yashraj for Chef It Up Season 2. It’s a fresh and challenging concept that will not only test their cooking abilities but also create an entertaining and fun experience for the audience. When brands like BigBasket’s bbnow come aboard to support unique content creation ideas, our job as digital content creators becomes so much more exciting and worthy of the effort!,” said Chef Sanjyot Keer- Founder of Your Food Lab and Digital Content Creator.
Commenting on this collaboration, Mr Anand Bhaskaran- Head - Digital Marketing & Marketing Communications, BigBasket said, “When the opportunity presented us to collaborate with Your Food Lab and Chef Sanjyot Keer, it just clicked. We felt Chef Sanjyot's focus on excellence, combined with the fun vibe of the show, would resonate with the digitally native audience that's core to bbnow. We hope the audience will have as much fun watching the show as we did making it.”
BigBasket, India’s leading online supermarket, has joined hands as the brand partner for Chef It Up Season 2; a treat for food enthusiasts, cooking aficionados, and fans of the guests, promising a thrilling and mouth-watering experience for all.
Their commitment to delivering quality and fresh ingredients perfectly aligns with the essence of the show, making them an ideal partner for this exciting culinary journey. Stay tuned for the episodes filled with laughter, creativity, and culinary surprises.
Don’t miss the cooking extravaganza, Chef It Up Season 2, coming soon on- https://www.youtube.com/channel/UCe2JAC5FUfbxLCfAvBWmNJA
About Chef Sanjyot Keer:
Sanjyot Keer is a 30-year-old culinary sensation, digital content creator and the founder of Your Food Lab. Sanjyot has assured that YFL is unquestionably one of the greatest culinary content channels seen in India, owing to its first-rate production value when developing content. Sanjyot Keer's YFL has a wide range of dishes that are healthful, cheesy, sweet, and spicy, and will leave you wanting more. The dishes range from fun and sloppy to fresh and bright, but they all have an Indian base. In collaboration with Licious, he recently aired a four episode cooking show called 'Chef It Up!' on his YouTube channel. In 2023, Sanjyot Keer became the first digital content creator to become a brand ambassador of Wagh Bakri for their spiced tea range, proving the power of Chef’s choice.
About BigBasket’s bbnow:
BigBasket is India’s largest online grocery store, providing a wide range of fresh and quality products. With a user-friendly platform and efficient delivery system, Big Basket has gained popularity and trust among customers across the country. bbnow is an Instant Delivery service started in 2020 by big basket which promises to deliver your groceries in 15-30 mins.
About Monk Entertainment:
Monk Entertainment, the 360 degree media company was established by Viraj Sheth and Ranveer Allahbadia in 2017 with a powerful thinking and a goal of empowering independent content creators and bridging the gap between them and brands. They had a sharp vision to empower the individual creators and craft a well-developed economy for creators in India. For customers including boAt, Nykaaman, Skybags, WOW Skin Science Men, Edelweiss, Groww, Sony Music, Marico, Tinder, and many more, the company handles well-known digital talents and has successfully carried out brand launches and digital marketing campaigns. With over 90+ creators and over 100 million viewers, Monk-E has expanded into a variety of genres, including music, comedy, fashion, beauty, and lifestyle blogging. Significant creators on the platform include Niharika NM, BeerBiceps, YourFoodLab, Ruhee Dosani, and Yashraj Mukhate, among others.