Mahindra & Mahindra’s new All New Bolero Maxx Pik-up Range was unveiled on 28/04/2023, on Thursday at Udaipur situated K.S Automobiles Pvt. Ltd. Regional Transport Officer, Udaipur Mr. P.L. Bamania and District Transport Officer Kalpana Sharma and Mahindra & Mahindra's Area Sales Manager Mr. Saurabh Pandey were present during the event. 

Speaking on the occasion, Mr. Akash Parihar, Director of the company said that the All New Bolero Maxx Pik-up Range sets new benchmarks in payload capacity, fuel efficiency, safety and driving experience with superior power. Proving to be more profitable than the initiative, it also includes smart engineering. It carries forward the same credibility and strength of Mahindra vehicles, known for their sturdiness, reliability, low maintenance cost and good resale value. 

Elaborating on the features of the All New Bolero Maxx Pik-up Range, Mr. Saurabh Pandey, Area Sales Manager, Mahindra & Mahindra said that this pik-up has been designed to meet the dynamic needs of modern day businesses. The latest pik-up vehicle is equipped with state-of-the-art connected technology driving solutions to meet the evolving needs of the transportation business for efficient vehicle management and business productivity and reduced transportation costs. 

Customers and Fleet Owners can access facilities through a mobile app, which is available in six languages and with more than fifty features like Route Planning, Delivery Scheduling, Navigation, Vehicle Tracking, Geofencing, Fuel Log. It is the first pickup in its segment to offer enhanced driver comfort and safety. There's also a height-adjustable driver's seat to increase that. 

The exteriors and interiors of the cabin have also been completely redesigned making it suitable for both city and highway driving. Along with all these features, the vehicle offers a higher payload capacity of 1.3 tonne to 2 tonne and maximum cargo space of 3050 mm, making it an excellent choice for those looking for a reliable and efficient pik-up vehicle. The vehicle is suitable for delivering goods to congested places in cities with a fuel efficiency of 17.2 km/l.

At the end of the program, Mr. Naved Khan, General Manager of the company expressed gratitude to the present guests and customers and said that it is available in two series with Max Performance, Max Technology, Max Comfort, Max Safety. Which is 1.3, 1.7, 1.7S and 2.0 Ton and the other City Series 1.3, 1.4, 1.5 and City CNG. Starting at Rs 07.85 lakh (ex-showroom), the All New Bolero Maxx Pik-up Range is designed to offer consumers and operators great features and performance at an affordable price point, he added. It can be booked with a minimum downpayment of Rs.24999/-. Mahindra has also made available attractive finance schemes for easy purchase and ownership experience. On the first day 3 vehicles were delivered to the customers.