February 18, 2025 - Reliance Consumer Products Limited (RCPL) has announced the launch of Spinner, a new sports drink co-created with the legendary cricket icon, Muttiah Muralitharan. RCPL claims Spinner will revolutionise hydration with its “affordable price point and refreshing flavours” and will be available at Rs 10. Spinner will lead the movement in creating a sports beverage category of up to USD 1 billion in the next three years, says RCPL.

Spinner is backed by its partnership with top IPL teams, including Lucknow Super Giants, Sun Risers Hyderabad, Punjab Kings, Gujarat Titans and Mumbai Indians who will collaborate with RCPL to drive awareness and increase brand visibility nationwide.

Muttiah Muralitharan, the cricketing legend and co-creator of Spinner, said, “I am thrilled to be a part of this exciting venture with Reliance Consumer Products. As an athlete, I know how important hydration is, especially when you're on the move or playing a sport. Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter where they are or what they’re doing.”

Meanwhile, Campa, from RCPL, in partnership with JioStar, is set to elevate its brand presence as a co-powered sponsor across both TV and digital platforms for TATA IPL 2025.

Ketan Mody, COO, RCPL, said: "Our partnership with JioStar for TATA IPL is a natural extension of our long-standing commitment to cricket. By securing the exclusive co-powered sponsorship across TV and digital, we are amplifying our presence on India's biggest stage."

Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator, JioStar, said, “We are excited to welcome Campa as a key sponsor for TATA IPL 2025. This partnership strengthens our shared commitment to delivering high-impact brand engagement during the country’s biggest cricketing spectacle.”