Robin Hood Army (RHA)- a volunteer-based zero-funding organisation has been helping underprivileged people across the globe through their various initiatives. On the occasion of Independence Day, RHA plans to execute another philanthropic campaign called #MissionSwades to fight against hunger in the rural areas of India and fill plates for the people in need.
Through #MissionSwades, Robin Hood Army will focus on serving 10 million meals in 1000 villages. The team will deliver nourishing meals and rations to their fellow citizens, targeting the most marginalized populations. They will ensure that each city adopts between 2-5 villages within a 50 km radius. The mission will also focus on establishing a long-term outreach to rural India by building food, logistics, and mobilization networks to ensure that hundreds of villages get a constant supply of rations through the cities every month.
Monk Entertainment (Monk-E), a digital media company, also known for being the ‘creator first agency’ in India has pledged to lend support to RHA. Through their association, Monk-E will ensure that #MissionSwades reaches people across India and garners support and volunteers from each region of India. Through their vast roster of well-known and celebrated names, Monk-E will stand strong with the Robin Hood Army in their substantial initiative #MissionSwades which is a collective societal endeavour to unite everyone to come together and provide millions of meals to the less fortunate across villages.
Akshat Jain, leading #MissionSwades from India said, “The largest pockets of hunger live in the roots of our country- our villages. If we have to fight hunger at scale, focusing on rural India has to be the next base. We are excited to build towards this mission with #MissionSwades.”
“For Monk Entertainment, it is a heartwarming opportunity to serve our country in association with the Robin Hood Army. We are delighted to help amplify the message of #MissionSwades to the farthest corners of our country and in doing so, ensure to raise awareness and onboard more volunteers for a good cause. We are extremely honoured and delighted to serve the underprivileged of our country and play a small role in Robin Hood Army’s mission” said Viraj Sheth- CEO and Co-Founder of Monk Entertainment.
Robin Hood Army aims to fight hunger at the grass root level, ensuring that more people are aware of #MissionSwades and people across India participate to bring a radical change in eliminating hunger from the roots of our country.
About Robin Hood Army:
The Robin Hood Army (RHA) is a volunteer organization which has thousands of young professionals and citizens who have taken to the streets in their free time to fight global hunger – the team collects surplus food from restaurants and distributes it to the less fortunate. In nine years, RHA has served food to 122.8 million people across 403 cities globally through a team of 2,30,000 volunteers. The team which is now a Harvard case study, has a strict no-funds approach and scales up through social media and partnerships.
About Monk Entertainment:
Monk Entertainment, the 360-degree digital media company was established by Viraj Sheth in 2017 with powerful thinking and a goal of empowering independent content creators and bridging the gap between them and brands. They had a sharp vision to empower individual creators and craft a well-developed economy for creators in India.
For customers including boAt, Nykaaman, Skybags, WOW Skin Science Men, Edelweiss, Groww, Sony Music, Marico, Tinder, and many more, the company handles well-known digital talents and has successfully carried out brand launches and digital marketing campaigns.
With over 100 creators and over 100 million viewers, Monk-E has expanded into a variety of genres, including music, comedy, fashion, beauty, and lifestyle blogging. Significant creators on the platform include Niharika NM, BeerBiceps, YourFoodLab, Ruhee Dosani, and Yashraj Mukhate, among others.