Global Indian Icon Deepika Padukone's self-care brand 82°E, on Monday announced a strategic partnership with Reliance Retail’s cutting-edge beauty platform, TIRA. Through this partnership, 82°E will continue its mission to make the practice of self-care a simple, joyful and effective part of everyday life for the TIRA community.

82°E is expanding its reach by making its popular Skincare, Body Care, and Men’s range, featuring best-selling products like Ashwagandha Bounce, Lotus Splash, and Turmeric Shield available on TIRA. 82°E products, previously accessible through the D2C platform, will now extend their reach to the TIRA platform, marking their offline debut at handpicked TIRA stores in selected markets across North, West, and South India.

Commenting on the collaboration, Executive Director of Reliance Retail Ventures Limited, Isha M Ambani, stated, “We are excited to partner with 82°E. This collaboration takes forward TIRA’s vision to bring accessible yet aspirational beauty to every Indian and allows us to provide our customers with access to a range of premium skincare products. Together, we aim to elevate the self-care experience for consumers everywhere, introducing 82°E products to offline retail for the very first time."

Speaking about the partnership, Deepika Padukone, Co-Founder, 82°E, said, “We’re thrilled to announce that 82°E is now on TIRA, Online and In-Stores. This collaboration is an outcome of our shared values: to Simplify Skincare and to make Self-Care an effective and enjoyable part of our everyday lives.