Rajasthan has been the birthplace of some great music and musical legends down the ages; however the music hasn’t yet got the recognition that it so richly deserves. Recognizing the need to celebrate and acknowledge this enormous talent, Reliance Broadcast Network’s radio arm 92.7 BIG FM is organizing BIG RAJASTHANI MUSIC AWARDS 2010′. The property, conceptualized and marketed by BIG Live (the experiential marketing arm of Reliance Broadcast Network Ltd), will see all its media verticals coming into play thereby ensuring this music award permeates into consumers’ lives through multiple touch points. The music awards will see almost a month-long extensive promotion through TV, Radio, Print, Outdoor, On-line, SMS, micro site and activations at malls, RWA’s and other key touch points across Rajasthan.

BIG RAJASTHANI MUSIC AWARDS 2010 will have awards under two main categories –Popular Awards and Jury Awards.

The Grand Finale, scheduled for 29th Sept, will witness an Awards Night at the Vidyashram, Jaipur graced by eminent political and social personalities and performance by the popular music artists and singers like Swaroop Khan, Gulabo (kalbeliya Dancer) and special Rajasthani performances. The event will be televised on ETV Rajasthan.

About RBNL: Reliance Broadcast Network Limited (“RBNL”) (formerly known as Reliance Media World Limited) is part of the Reliance ADA Group. One of India’s youngest media houses, it has grown at a steady pace and reckoned today amongst India’s leading media businesses RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM – the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities through its business verticals BIG Street – in the business of out of home media, BIG Live – the experiential marketing wing of the Company covering activations, events, intellectual properties and rural marketing and BIG Digital – an initiative in the digital space offering mobile and online solutions.