Narad Muni goes to Mount Kailash with a very special kind of mango which cannot be shared with anyone. Ganesha and Kartikeya both desire to relish the mango. Since it cannot be shared, Lord Shiva comes up with a solution. He says that whosoever will complete three rounds of the Earth first will deserve the fruit. Kartikeya quickly gets on to his turbocharged peacock and leaves to fulfill the challenge. On the other hand, Ganesha gets atop his ‘vehicle’ mouse and takes three rounds of his parents and gets the fruit. This was enough to irritate Kartikeya. Moral of the story is that our parents are our universe and deserve more respect than anyone else. But the children of today consider Ganesha very clever since he changed the rules of the game for his benefit. Kartikeya, despite following all the rules, didn’t get anything at all. Some children even called Ganesha as their ‘Jugadu hero’, meaning he knew how to get things done to his benefit. The youth with start-ups derived a very practical modern lesson from this story. They understood that they need to find solutions for the problems that customers face every day. This way a business can be successfully developed in a much better and faster way.

Indian mythology is full of such stories from which people can learn business development. Though drawing a straight line between these ancient epics and new and modern business ideas may not be apt, yet Sricharan Sridhar of Chennai was sure of the fantastic strategy that Ganesha made. He observed that the use of knee-pads and helmets was increasing while cycling in the mountain regions. He saw that people from the urban areas go for long cycling expeditions towards weekends. People are aware of their physical fitness but facilities for cycle-servicing or maintenance is not available at all. Cycles are available in different parts through online shopping which have to be assembled by the consumer.

As a solution for this, Sridhar started his company in April this year. “Fix my cycle” was the name given to this unique company. This is the only digital company of the nation which provides cycle servicing facilities at home. All that is needed is giving the details of the cycle and then fixing an appointment online. Sridhar has hired qualified technicians who can handle cycles well. These qualified people have done certificate courses as Bicycle-technicians from NITI Ayog.

After the boom in the cycle market, Sridhar was convinced that he was doing the right thing at the right time. He is now working towards the cycle maintenance on a contractual basis.

The basic funda is that we need to search and understand the various things depicted in Hindu mythology. How and when…that depends on us!!

Source : bhaskar/management funda

Image : hindu.com

Excerpt translated from Prof. Raghuraman’s article