Asia Cup Broadcasting: 16 Lakh for Just 10 Seconds!
Sky-High TV Ad Rates for Team India’s Asia Cup 2025 Matches
Udaipur, August 1, 2025: Asia Cup 2025 is now a big topic in the cricketing world. The tournament will start in the UAE on September 9. Team India will enter as one of the strong contenders. India will play its first match against UAE on Sept 10. Cricket fans are eagerly waiting for this T20 format tournament and India’s matches are expected to be the most popular.
Asia Cup Broadcasting Rights:
Sony Pictures Networks India (SPNI) has bought the broadcasting rights of the Asia Cup till 2031 for $170 million. All matches will be shown on Sony Sports Network, while live streaming will be available on Sony Liv. Because of this, one interesting fact related to the tournament is being discussed a lot on social media, which is the advertisement cost.
Heavy Cost of Advertisement
Asia Cup matches are expected to get crores of views. Team India may play six matches including the league stage and Super 4. Because of this, broadcaster Sony Pictures Networks is planning to earn big money from India’s matches. A very high price has been fixed for advertisements during these games. According to a report by Economic Times, the cost of a 10-second ad in India’s matches is set between ₹14-16 lakh.
Will there be an India-Pakistan match?
As per the schedule announced by the Asian Cricket Council, India and Pakistan are set to play on September 14. There is also a chance that the two teams could meet again in the Super 4. However, recently India Champions refused to play against Pakistan in the World Championship of Legends tournament. Because of this, there is some suspense about the India-Pakistan clash in the Asia Cup. But if the match happens, it will be a big advantage for the broadcasters.
8 teams in Asia Cup 2025
A total of eight teams will play in Asia Cup 2025. These are India, Pakistan, Sri Lanka, Afghanistan, Bangladesh, Hong Kong, UAE and Oman. The teams are divided into two groups. Group A has India, Pakistan, Oman and UAE. Group B has Sri Lanka, Afghanistan, Bangladesh and Hong Kong. The final match will be played on September 28.
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