Chinese mobile manufacturer Vivo, which had a 5 year contract between 2018-23 with the BCCI Indian Premier League has pulled out of the IPL 2020 edition.
This contract worth over Rs 2000 crore to the BCCI was negotiated in 2018, and Vivo had edged out PepsiCo as the title sponsor of the cash rich Indian Premier League.
On, Sunday, BCCI had confirmed that Vivo will remain the title sponsor of the IPL 2020. This led to political criticism and social media outrage following the anti China sentiments after the eastern Ladakh episode, where 20 Indian soldiers were martyred and the Chinese too suffered lossed to human life.
An IPL governing council member, on conditions of anonymity had told PTI on Sunday that status quo will be maintained as far as sponsors are conerned and that the message can be read between the lines. This led to outrage among traders' unions and political parties as well as a lot of criticism on social media followed.
According to India Today, VIVO wanted a 30-40 percent cut and hence the BCCI said that with three years of the contract still left, VIVO can come back as title sponsors the next year. BCCI will be floating tenders for the new title sponsors for IPL 2020. The tournament is slated to start on September 19
It was also earlier learnt through media reports that it was BCCI who convinced them to continue, inspite of VIVO not being inclined to continue as title sponsors in the wake of the anti Chinese sentiments.
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