Advaiya, a leading provider of Technology Marketing as a service has launched an initiative under the banner of “Advaiya Labs” to supercharge its innovation effort and for fostering a culture of innovation.

Udaipur based firm, Advaiya, has already made its mark in the innovation and technology space and works with the world’s leading technology companies including Microsoft, Amazon and many innovative technology start-ups.

As part of the initial phase, Advaiya has started discussions and is working closely with some of the renowned educational institutions in and around Udaipur including IIM Udaipur, Sir Padampat Singhania University and Geetanjali University.

Manish Godha, CEO & Founder, Advaiya says, “This initiative endeavors to work as a bridge to connect students and technology enthusiasts with the industry experts. The idea is to inculcate a culture of innovation and also enable technology awareness among the students.”

He further added that Advaiya Labs is all about passion for technology and the motto is to Create something new, Change the traditions, Enjoy Technology.

In its unique concept, while bolstering the innovation efforts at Advaiya, the partnership will also benefits the student community and add to the flow of ideas and energy.