Instagram Launches ‘Your Algorithm’ Tool - User Control on Reels Recommendations
More relevant, personalized content feed
Udaipur, Dec 18, 2025: Instagram has introduced a major update that hands users something they’ve wanted for years—direct control over their recommendation algorithm. The new feature, called “Your Algorithm,” allows users to customize what appears in their Reels feed with unprecedented precision.
This marks one of the platform’s biggest shifts in how recommendations are delivered, letting users actively shape the type of content they want to see and block what they don’t.
What Is the ‘Your Algorithm’ Tool?
The “Your Algorithm” feature is designed to help users fine-tune how Instagram recommends Reels. With this tool, users can:
- Indicate the types of videos they want to see more often
- Mark content they want to see less of
- Exclude specific categories entirely
- Provide feedback on trends they dislike
- Reset parts of their Reels Interest Profile
- Improve the algorithm without blocking or muting individual accounts
In short, Instagram is now letting users train the algorithm themselves—something that was previously impossible without using indirect workarounds.
Why Instagram Introduced This Feature
Instagram is facing growing competition from TikTok, YouTube Shorts, and AI-driven content platforms. Users have frequently complained about:
- Unwanted content appearing in their Reels feed
- Repetitive videos
- Recommendations from accounts they don’t follow
To address this, Instagram aims to:
- Increase user satisfaction
- Provide more transparency around recommendations
- Offer precise audience targeting for creators
- Reduce user frustration with irrelevant content
- Strengthen its position in the short-video market
The update reflects Instagram’s broader shift toward giving users more manual control alongside AI personalization.
How the ‘Your Algorithm’ Tool Works
Within the Reels tab, users can access:
Adjust Recommendations
From here, they can:
- Select categories such as humor, fashion, travel, gaming, fitness, tech, and more
- Increase or decrease the frequency of each category
- Hide themes they no longer enjoy
- View insights about their Reels preferences
This functions as a full preference panel—something Instagram has never offered before.
Instagram ‘Your Algorithm’ — Feature Overview
| Feature |
Details |
|---|---|
| Tool Name |
Your Algorithm |
| Platform |
Instagram (Reels) |
| Purpose |
User-controlled content recommendations |
| Controls |
Adjust category frequency, hide genres, reset preferences |
| Affected Area |
Reels recommendations |
| User Benefit |
More relevant, personalized content feed |
| Reason for Launch |
Compete with TikTok & Shorts, boost satisfaction |
| AI Role |
Adapts recommendations based on user inputs |
| Availability |
Worldwide |
| Customization Level |
High — Category-level & trend-level tuning |
Conclusion
Instagram’s “Your Algorithm” tool represents one of the platform’s most significant steps toward user-driven personalization. For the first time, users can directly influence the content they see rather than relying solely on automated algorithms. This move strengthens Instagram’s competitive stance in the recommendation-based content landscape and gives millions of users the control they’ve long demanded.
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