Vivo Pocket Gimbal Camera: Is Vivo Preparing to Challenge DJI and Insta360?

November 11, 2026: After smartphones, Vivo may now enter the gimbal camera market. The company's first gimbal camera series could be called 'Vivo Pocket'. Recently, the Chinese smartphone manufacturer filed a trademark application for this name with the United States Patent and Trademark Office (USPTO). This has increased speculation about Vivo's upcoming camera product.

Vivo has been experimenting with smartphone camera technology for several years. The company has previously introduced gimbal-based camera stabilisation technology in some of its smartphones. Now, Vivo may be planning to enter the market for standalone gimbal cameras and related accessories, using its experience in camera technology.

Vivo Pocket trademark application filed with the USPTO

HiTech24 first reported the trademark application. According to TMView, the current status of the application for the name Vivo Pocket is 'Application Filed'. The application status date is September 22, 2026. The trademark owner is listed as 'VIVO MOBILE COMMUNICATION CO., LTD.', with its registered address in China.

However, filing a trademark application does not confirm that a product will be launched. Vivo has not yet announced the launch date, price or specifications of the proposed camera series.

Not just a gimbal camera, Vivo may introduce a complete ecosystem

One of the most interesting aspects of the trademark application is that the name Vivo Pocket is not limited to gimbal cameras. It also covers several types of cameras and related accessories.

The products mentioned in the application include:

• Digital cameras and cinematographic cameras

• Thermal imaging cameras

• Gimbal cameras

• Photography bags

• Optical lenses and filters

• Monopods and gimbals

• Remote controls and other camera accessories

This list suggests that Vivo may be planning to introduce not only cameras but also a range of accessories under the Pocket brand. However, it is not yet clear whether the company intends to develop a complete camera ecosystem.

The trademark application has been filed under Class 9. According to the Nice Classification, this category covers scientific and research equipment, audiovisual devices, information technology products and certain security-related equipment.

Vivo has worked with gimbal technology before

Gimbal camera technology is not entirely new to Vivo. The company has previously used five-axis camera stabilisation technology in some of its smartphones. This technology helps reduce the effects of hand movement while recording videos, resulting in smoother footage.

Features such as Horizon Line Video Stabilisation have also been introduced in Vivo devices. This technology helps keep the horizon level in videos, even when the camera moves or tilts.

A possible glimpse of Vivo's new product category also appeared in a recent announcement. The company showcased the outline of a device under its BlueImage imaging division. Its design reportedly resembles a gimbal camera, further increasing speculation about the upcoming Vivo Pocket series.

Will Vivo compete with DJI and Insta360?

Currently, DJI and Insta360 are two of the most recognised brands in the gimbal camera market. If Vivo enters this segment, it could compete directly with these established companies.

Meanwhile, rival smartphone brand Honor recently introduced a smartphone called Robot Phone, featuring a motorised gimbal camera with a 200-megapixel sensor. In China, its 12GB RAM and 512GB storage variant is priced at 9,999 yuan, which is approximately ₹1.20 lakh (based on an indicative exchange rate).

However, it is still unclear whether Vivo's proposed Pocket Camera will be a standalone device or a new camera system designed to work with smartphones. For now, the trademark application offers an early indication of the company's plans. More details about the product, including its launch date, features and pricing, will become clear only after Vivo makes an official announcement.