Udaipur, January 16, 2025 - TCL has launched a new TV called 115X955 Max, which is the world's largest QD Mini LED TV with a size of 115". The TV was showcased earlier this year at CES in Las Vegas, where TCL had announced that it will be available for purchase very soon, and had disclosed pricing details as well. The TV was launched in Mumbai by Indian cricketer Rohit Sharma, the brand ambassador of TCL. TCL is set to redefine home entertainment, offering high picture quality and an immersive viewing experience.
Rohit Sharma said, “TCL’s dedication towards innovating with bigger and better technology-oriented products is inspiring. With this approach, I am looking forward to supporting the company’s efforts to bring the Indian sports community together, through our shared love for cricket.” As the captain of the Indian National Cricket team, Rohit Sharma has always gained admiration from a massive number of people who look up to him for his leadership traits. Since he likes to play big shots in every game, the brand is also committed to going big with innovation when it comes to all TVs and Washing Machines each year. Henceforth, by advocating a TCL product, the target group’s affinity and purchase consideration are predicted to increase remarkably.
The newly launched TCL’s 115X955 Max is a premium QD-Mini LED 4K TV with a 115” display size, known for its deep and alluring contrasts. It is recognized as the world’s first-ever QD Mini LED TV with 20,000+ local dimming zones that possess consistent color accuracy for life-like pictures. With this, TCL sets a new standard for premium QD Mini LED TV with high-end displays and features.
Elated with the launch, Philip Xia, General Manager of TCL India, said, “Being recognized as a global leader, it is our endeavor to continue pushing the innovation boundaries in the TV industry. The 115X955 Max is more than a technological marvel. It demonstrates our commitment to deliver superior entertainment experiences to our valued customers and the Indian market.”
At the recently held Consumer Electronics Show (CES) 2025, TCL showcased an impressive array of products, including TVs, soundbars, refrigerators, and more. Among the standout offerings was the debut of the 115” X955 Max, a groundbreaking addition to TCL's lineup that drew considerable attention. As a pioneering product in its category, the X955 Max impressed attendees with its exceptional features. Recognizing the evolving technological needs of Indian consumers, TCL is now bringing the 115” X955 Max to India, offering an unparalleled viewing experience.
Key Highlights: Technologically Superior
Powered by Google TV operating system, TCL’s 115X955 Max is a QLED Pro that offers 98% DCI-P3 ultra-high color gamut. For a strong technology-edge, the Mini LED TV is equipped with an AiPQ Pro processor to ensure high performance. TCL’s AI-powered processing unit enhances the picture and sound quality of the TV.
The latest QLED TV possesses HDR5000 nits and TCL’s patented T-Screen Ultra technology for higher contrast, lower retention and better image. Supported by Dolby Vision IQ, this latest product comes with HDR10+, TÜV Blue light and is TÜV flicker free that provides a superior experience, and vivid colors. Apart from this, it is also equipped with the ONKYO 6.2.2 Hi-Fi system that redefines the standard for home entertainment.
Infused with Game Master technology, this latest launch allows the gamers to enjoy ultra-smooth gameplay with 144Hz refresh rate, ALLM 10ms (Auto Low Latency Mode), Game Bar for real-time game stats, and Free Sync Premium Pro for tear-free visuals. The inclusion of Game Accelerator ensures optimized performance for high-paced action games. For smart features, the TV integrates Multi-View 2.0 for simultaneous content viewing, and support for HomeKit and Airplay2 for seamless connectivity with Apple devices. This TV sets a new benchmark in gaming and home entertainment, combining cutting-edge technology with ease of use.
Price and Availability
The newly launched QD Mini LED TV will be available for purchase from 14th January’25 on Reliance Digital, Croma, Offline Brand & Retail Stores and Online market places(Amazon / Flipkart ) . To make it accessible to a diverse customer base, TCL has adopted a revolutionary pricing strategy to make it available at Rs 29,99,990/-.
This new launch will be available for pre-booking for a limited time frame . As an exclusive pre-booking offer, customers will receive a complimentary 75" QLED TV along with this new purchase.
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