Over the last few years, the demand for new “experiences” tourism options across Rajasthan has grown. Private Stakeholders are offering exciting and innovative experiential tourism products.
Experiential Travel is primarily based on various kinds of experiences like culture, heritage, living, food and nature. Most mature and new generation travellers are embracing this new trend. The desired outcome is to achieve a complete participatory experience and provides both knowledge and authentic experience.
The need for Government support in terms of marketing and promotion as well as ensuring regulations for safety has led the Department of Tourism to set out guidelines for Experiential Tourism Agencies across Rajasthan. The objective of recognition is to promote operators engaged in promotion and development of experiential tourism in Rajasthan.
The Rajasthan Tourism Portal will list an offering of all such activities by startups.
Startups will also be given free participation in the Domestic Travel Marts for three years (maximum Three places per year) from the date of registration by the Department.
Applications to be made to Commissioner / Director – Department of Tourism, Rajasthan. Department shall have the powers to withdraw the recognition anytime.
Source: Department of Tourism Circular no. 9837 dated Septembner 25, 2021