The Indian travel trade has endorsed Kenya’s preparedness to handle visitors in the midst of the COVID-19 pandemic. This comes as a shot in the arm for the tourism sector that is slowly recovering from the impact of Coronavirus.

Last month, five representatives of top travel agents from Indian toured key attractions in Kenya and were impressed with the level of COVID-19 pandemic preparedness put in place by the hospitality sector in Kenya.

Kenya’s Tourism Marketing agency Kenya Tourism Board (KTB), had organized a one-week long luxury-themed familiarization trip designed to focus on Magical Kenya Signature Experiences and equip the FAM participants with a first-hand experience of the country’s magical offerings.

The trip that was conducted from 21-26 February, brought travel agents from Mumbai to Nairobi and were put on tours of Masai Mara, Watamu and Nairobi National Park.

According to KTB, the objective of the FAM was to showcase wildlife, city and the coastal experiences that Kenya has to offer. KTB also organized a B2B session with the Kenyan travel trade to boost trade relations and get a perspective on the current traveler sentiments from India.

Kalpesh Bhutta of Harmony Tours & Travels expressed optimism that Kenya will reap from its diversity of products and experiences offerings. He added, “When you think of Kenya, you think of Large forests, Big 5 and Exotic locals but the destination has so much more. For the period that we were there, I felt like the ‘King of the Jungle’ as I got the opportunity to have a first-hand experience of Magical Kenya’s Signature Experience products that include bespoke luxury offerings.”

Kenya is presently one of the few long-haul destinations open for Indians and KTB is eager to strengthen its reach in the key Indian markets through more FAM trips as well as other marketing integrations to entice travelers to consider Kenya as a safe and preferred international tourist destination.

For more information on Kenya tourism, please connect on contact@intrepid-marketing.com