Rajasthan Tourism Booms, Over 10 Crore Visitors Till June 2026
September 2, 2026 - The tourism sector in Rajasthan is expanding rapidly. Till June this year, the State welcomed a staggering 10.85 crore domestic tourists and 8.45 lakh foreign tourists. In 2024, Rajasthan ranked fifth in the country in terms of domestic and foreign tourist visits.
In 2023, 17 crore 90 lakh domestic and 17 lakh foreign tourists visited the State. This number increased significantly in 2025, when 25 crore 25 lakh domestic and 19 lakh 45 thousand foreign tourists visited Rajasthan.
The State Government is now focusing on making tourism a major driver of the State’s economy, employment and local self-employment. Under Rajasthan Tourism Infrastructure and Capacity Building, projects worth more than Rs 5,000 crore have been proposed for expanding tourism facilities. The focus is on developing various tourism sectors along with facilities, branding and basic infrastructure at tourist destinations.
The Government is emphasising the integration of tourism with religious, rural, heritage, eco and adventure tourism, along with local art, handicrafts, cuisine and folk culture. State Chief Minister Bhajan Lal Sharma is regularly reviewing projects related to tourism, Devasthan and art and culture.
On the initiative of the Chief Minister, several new policies have been introduced for the expansion of tourism. The Rajasthan Tourism Unit Policy 2024 has been implemented to encourage private investment and new tourism units in the tourism sector. Thereafter, the Rajasthan Tourism Policy 2025 was introduced to provide a broader foundation for tourism development. The Rajasthan Film Tourism Promotion Policy 2025 has also been implemented to establish the State as a major centre for national and international film production and to simplify procedures related to film shooting.
Key Emphasis
- Focus on Tourist Safety
- IIFA and Wed in India Branding
- Ghoomar festival, Rajasthan food and culture
- Conservation of stepwells, museums and panoramas
- Promotion of art, literature and Vedic education
- Senior citizens pilgrimage tours
