Shikha Saxena, Dy Director at the Rajasthan Tourism Regional Office in Udaipur is visiting Germany at the Berlin Travel Festival, as a part of the Indian contingent. The Indian delegation is among the near 10,000 tourism promoters who are representing their respective countries at the event.
Shikha promoted eco tourism in Udaipur and the Mewar region along with sustainable and cultural tourism of Rajasthan and as per media reports, a group of German tourists, who are already planning travel to India, have added Udaipur in their itenary to take part in the Mewar Mahotsava beginning on 25 March this year. As per Shikha Saxena, 25 other tourists from Germany have booked their seats on the Palace on Wheels.
Recovering the Foreign Tourism quotient
Post COVID, while domestic tourism has already hit the zenith, the region is still on the lookout to welcome foreign tourists. The representation of Mewar and Rajasthan tourism at the travel fest in Berlin should augur well for the foreign tourism in Udaipur and Rajasthan. The Berin Travel Festival is showcasing regional tourism where stalls under the Incredible India platform include Rajasthan, Kerala, Uttar Pradesh, Madhya Pradesh, Goa and Pudducheri.
In her interaction with local media, Shikha said that being a part of the Indian contingent, Udaipur and Mewar are being substantially marketed. While the perpective of Rajasthan still happens to be that of a desert and barrren area, when the visitors became aware of the flora, fauna and greenery as well as lakes in the region, their outlook changed, she added. Travel agenst began enquiring on the options available and 8 bloggers, who cover the Asian zone, have agreed to visit Mewar and Rajasthan as a part of their itenary. Shikha said that German tourists are also looking at eco and sustainable tourism options apart from the conventional tourism blocks. She added that the Rajasthan Tourism section is also advocating places like Jaisamand, Kotra, Mt Abu, Kumbalgarh, Banswara, etc apart from cultural and traditional platforms like Gawri, Gair, festivals, local cuisine, adventure sports, among others.