in photo: Saras M.D Laxmikant Jain

Saras, the well-known Dairy products company of Rajasthan has added ‘Kulfi’ (frozen milk candy) to its wide range of milk products.

The formal launch was done today at the Saras retail store located at Goverdhan Vilas where the new Kulfi Parlor was inaugurated today evening by Dr. Geeta Patel, Chairperson and Laxmi Kant Jain who is the Managing Director of Saras, was also present.

The Kulfi was launched in 3 different flavors of Kesar Pista, Kevra and Chocolate.

Laxmi Kant Jain, Managing Director told UT that “the inaugural price of the Kulfi has been kept at Rs. 15/- till 15^th May and will be raised to Rs. 20/- from the 16^th of this month.  We have done a meticulous survey of the market and after analyzing the taste of the people we are launching the Kulfi’s in the market.

Presently, we are launching only 3 flavors but soon we will add new flavors in it, said the Managing Director.

He also added that we are having 3 more Saras milk parlors running at different locations in the city and we have given a proposal letter to the Nagar Parishad to allot a shop in the city so that we can start another Ice cream parlor in the city so as to attract more and more people.