[VIDEO/PHOTOS] This Innovative Product from Udaipur is making Headlines across India

Udaipur’s claim to fame is now no longer limited to culture and history. It is also famous for a different reason: Innovation!

 
[VIDEO/PHOTOS] This Innovative Product from Udaipur is making Headlines across India

Udaipur is back on the radar, but this time it’s not for the lakes!

Royal and ever so graceful, Udaipur is the city of hearts and, of course, the City of Lakes. It has always been one of the most sought-after tourist cities for its rich history, culture, and scenic beauty. Everywhere you go, there are traces of regality of the Rajput era. Even today, there is so much heritage lodged in every nook and corner of our marvellous city.

However, Udaipur’s claim to fame is now no longer limited to culture and history. It is also famous for a different reason: Innovation!

Yes, you heard it right. Allow us to introduce to you an innovative product from Udaipur that has become a rage across the country.

It’s a piece of furniture that many furniture designers worldwide are starting to recognise as the avant-garde of modern plastic chair design.

It’s called the Spine Care Chair 2109. It's an exquisite piece of injection-moulded plastic chair designed in collaboration with a team of Italian engineers and designers by PIL Italica Lifestyle Ltd. - an NSE/BSE listed company based out of Udaipur.

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Are you wondering what makes this product so unique? Well, read on and keep taking a close look at the images below as you go along the following features:

  1. India’s First Monobloc Plastic Chair With A Flexible Backrest - Plastic chairs are made with injection moulding. It is an age-old moulding technology that was, to date, restricted to producing only rigid shapes that cannot have any moving parts. But with the Spine Care chair, Italica’s designers and engineers have pushed the bar up, and for the first time in the world, they have been able to mould a chair that has a flexible back support that moves with your spine.
    This ensures that the back support remains attached to your spine while sitting on this chair, even when you move your torso back and forth.
    The flexible lumbar to upper back support on this chair makes it very comfortable to sit on for prolonged hours.
    This product is even tested and recommended by doctors.

  1. Curved Back Support - This is a one-of-a-kind plastic chair that comes with a profoundly curved back support. It blends the comfort of an executive office chair with a stunningly sleek design. This vibrant looking chair can become the central accent piece for any space, be it home, office, cafe or restaurant.
  2. An Intricate Design And Adamantine Structure - At the outset, it looks like an austerely designed plastic chair. But, when you look closely, you can witness a blend of intricate design and material engineering coming together to create exceptional aesthetics and strength.

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Aesthetic design and longevity

All the spine care chairs are tested to bear 150 kgs of weight. It also comes with UV coating around the body, which makes its colour eternal.

This phenomenal product has put Udaipur back in the limelight for being more than just a tourist destination. It’s not only the City of Lakes anymore. The city brings you the Spine Care Chair - the most innovative plastic chair that our country has seen in a long time.

We spoke to Asad Daud, Director, Italica, to determine what inspired them to create this product and how it impacted their business.

Italica’s vision was to create a unique chair that is healthy for the spine and stuns every onlooker. We have moved mountains to push the technology barrier and taken an enormous financial risk to see this innovation through. When we pitched the design concepts for the Spine Care chair to the people from our industry, most of them didn’t believe that this project will see the light of the day. But our founder, my dad, was relentless and decided to take the plunge. And here we are today, awe-inspired by the response we are getting from the market. Everyone in the value chain loves this product which has filled us up with the motivation to try and build even greater products for Indian homes and offices.says Asad.

We found that the chair is a perfect blend of style, practicality, and comfort in trying this chair ourselves. It has exceptional lumbar to upper back support that enables the user to sit in a correct posture for prolonged work hours. The chair is made of high-quality virgin plastic and has a tempered matte finish that adds to its chic style.

This spine care chair has been proven to give comfort during long and short sitting period and its design clubbed with its ease of handling makes it a multi utility product; check out these pictures to see how...

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Classroom sitting or while studying at home

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Dining comfort

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Office and formal lounges

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Restaurant and Club House

In the world of social media, this product is being dubbed as their favourite “Work From Home” chair by many millennial buyers. It has been gaining popularity as the “work from home” chair because of its versatility. We spoke to many buyers of Spine Care chairs to get their feedback.

One such buyer, Riya (32) from Bangalore, described her experience with this chair as follows:

“I had consulted several doctors, chiropractors, and physiotherapists for my chronic back pains. All the doctors said the same thing: your improper posture and long working hours in front of the laptop. No medication, ointment, therapy, or treatment helped me entirely. My back took a significant hit during April 2020, during Covid, when it became impossible for me to sit for 15 min straight without feeling excruciating backache. That’s when I came across a post on Instagram about a Spine Care Chair on my Instagram feed and decided to give it a try because it featured great benefits, and honestly, I was attracted to the chair’s design more. I thought it would blend well in my workspace.
I kid you not, but within two weeks of using this chair during my work hours, my backache reduced significantly. Not only that, my posture has improved overall. I find myself sitting straight even when I am not actively using the chair. My back has subconsciously picked up on the correct sitting posture because of this chair.”

Many Instagram influencers like Shraddha Pawar (@wintersockss), Nikhil Nair (@nikhilnairr), Esha (@eshafromadbulb) are in love with the Spine Care Chair and can’t stop raving about it as #itsamillennialthing.

This chair was launched in December 2019, and as the word went out about this brilliant piece of furniture, it spread like a forest fire. Within a year, this chair took over the plastic furniture industry in India, going from 0 to over 25,000 units in sales per month. 

It is a hot product on e-commerce websites such as Amazon, Flipkart, and Pepperfry. However, if you wish to bring the Spine Care chair home, then check out Italica’s website, where you can get the best price for it.

You can also check out Italica’s other luxury plastic chair collection here: Italica Plastic Chairs.

Being from Udaipur, have you had a chance to try out this chair? What was your experience like? Let us know your thoughts in the comments below.

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