Amul Butter is undoubtedly one of the most symbolic and trusted butter brands in India. From the morning breakfast till the late night dinner and at your favorite Pav Bhaji stall, Amul butter remains as a top choice for the majority Indian consumers.

But 500 grams of Amul butter which cost nearly Rs.150 is too expensive for any roadside food stall. The food vendor thinks that customer might ignore the food stalls which serves unbranded butter.

So, the best way to attract consumers is to get an empty packet of branded butter (preferably Amul) and fill with the locally made cheap butter. This is the latest trend being followed by not all but many food vendors of the city.

According to a famous restaurant which uses authentic Amul butter, many road side food stalls, that serve butter as an ingredient or toppings, usually buy Rs 100-200 per kg local made butter and pack it in an empty packet of branded.

A customer who doesn’t want to be identified said, “Earlier they used to put butter in a steel box, but these days, they open the packet of Amul butter in front of customer and serve it to show their honesty”.

One street food vendor said, “This is a common practice nowadays. Nobody uses branded butter, but everyone use branded labels”.

So next time, be cautious if you are served with a jumbo slice of butter in your food and just don’t get impressed with the Amul packets decorated in the stall’s cabins. They might deceive you, with the quality of the product you are paying for.